Quick answer: To get featured on AsianPinay you can pitch your brand, product or story to our team for editorial consideration, or arrange a clearly labelled sponsored feature. Editorial coverage is earned on merit and never for sale; sponsored features are disclosed. Share your story to be considered.

Key takeaways

  • Two routes: earned editorial coverage or a labelled sponsored feature.
  • Who can pitch: beauty, food, travel and lifestyle brands, makers and creators.
  • Earned coverage: decided by our team on merit, never for sale.
  • Sponsored features: clearly labelled and priced.
  • How: pitch via our contact page with a clear angle.

What “get featured” means here

Getting featured on a lifestyle publication can mean two very different things, and we keep them clearly apart so nobody is misled. Earned editorial coverage is when our team chooses to write about you because the story genuinely interests our readers. A sponsored feature is a paid, clearly labelled placement you arrange with us. Both are legitimate ways to appear on AsianPinay — the difference is disclosure, and we never disguise one as the other or let payment buy its way into our editorial.

Earned editorial coverage

We are always interested in genuine lifestyle stories: a Filipina-founded beauty brand, a home cook turning a family recipe into a business, a travel experience worth sharing, a cultural project that matters to a community. If that is you, tell us the story and why it fits our readers, and give us something concrete to work with. Earned coverage is decided by our team on merit and cannot be bought — which is precisely what makes it worth having when it happens. We can’t promise it, and we won’t pretend otherwise, but we do read every genuine pitch and we are genuinely pleased to find stories worth telling. A clear, specific pitch with real substance behind it always stands the best chance, and even where we can’t run a full feature, a strong story sometimes finds a place in our wider coverage.

Sponsored features

If you want guaranteed placement and control over the message, a sponsored feature is the honest route. It is produced with you, clearly labelled and published to our lifestyle readers. Because it is disclosed, it protects your credibility and ours, and it removes the uncertainty of hoping for editorial pick-up. Many brands use a sponsored feature for a launch and let earned coverage follow naturally if the story warrants it.

How to pitch for a feature

Whichever route you have in mind, a clear pitch helps us help you:

  1. Choose your angle — what is genuinely new or interesting about your story.
  2. Send a short pitch via the contact page with the facts and any images.
  3. Tell us your goal — earned consideration or a labelled sponsored feature.
  4. We respond with next steps, and for sponsored work, current rates.

What makes a feature-worthy story

The stories that resonate with our readers tend to share a few qualities:

  • A clear, specific hook rather than a generic sales message.
  • Relevance to beauty, culture, OFW life, travel or food.
  • Something real behind it — a founder, a place, a recipe, a community.
  • Accurate, verifiable details and a contact for follow-up.

What we can’t promise

We can’t guarantee earned editorial coverage — that is the whole point of it being editorial and decided on merit. We won’t publish invented achievements or unverifiable claims, and we don’t sell undisclosed or disguised paid links dressed up as a feature. If you need certainty about timing and message, choose the sponsored route, which we will always label clearly. Being honest about this up front saves everyone disappointment later.

Getting the most from a feature

Whichever route you take, a strong feature starts with a real story told simply. Give us specifics, good images and an honest angle, and be ready to answer follow-up questions so we can verify and expand the details. The more you help us understand what makes your story matter, the better the finished feature will be — and the more likely it is to connect with the readers you want to reach.

Preparing images and details for a feature

A feature is only as strong as the material behind it, so a little preparation goes a long way. Good photographs make an enormous difference on a lifestyle site: clear, well-lit images of a product, a dish, a place or the people involved help a story come alive and make it far more shareable. Alongside images, gather the concrete details we may need to verify — names, dates, locations, prices where relevant — so we are not chasing basic facts later. A short, accurate fact sheet and a contact who can answer follow-up questions will speed things up considerably. If a claim needs evidence, have that ready too, because we won’t publish figures or achievements we can’t stand behind. The more complete and accurate your materials, the sooner your feature can go live and the better it will read.

Featuring makers, founders and creators

Some of our most engaging features are not about big brands at all, but about the people behind small ones — a home cook who turned a family recipe into a business, a maker crafting something by hand, a creator building a community around a shared interest. If that is you, don’t be put off by the idea that features are only for large companies. What matters is a genuine story and a real connection to the beauty, culture, travel or food our readers care about. Tell us who you are, what you make and why it matters to you, and be honest about where you are on the journey. Authenticity resonates with our audience far more than polish, and a modest but true story often lands better than a glossy but hollow one.

AsianPinay is an independent Filipina lifestyle publication with a named editorial team and published standards. Learn more via our about page, our team and editorial policy, and see how sponsored features are labelled in our advertising disclosure, in line with the FTC endorsement guidelines. Pitch us on our contact page or at [email protected].

Frequently asked questions

How do I get featured on AsianPinay?

Pitch your story through our contact page, telling us the angle and whether you want earned consideration or a sponsored feature.

Can I pay to be featured?

You can arrange a clearly labelled sponsored feature. Earned editorial coverage, however, is never for sale.

What is the difference between earned and sponsored features?

Earned coverage is chosen by our team on merit; a sponsored feature is a paid, disclosed placement you arrange with us.

Who can pitch for a feature?

Beauty, food, travel and lifestyle brands, makers, founders and creators with a genuine story for our readers.

Do you guarantee editorial coverage?

No. Earned coverage is decided on merit and cannot be guaranteed. For certainty, choose a labelled sponsored feature.

What should my pitch include?

A clear angle, the key facts, any images, and a contact for follow-up.

Do features include paid links?

We don’t sell undisclosed or disguised paid links. Any commercial arrangement is disclosed and labelled.

Can earned coverage follow a sponsored feature?

It can, but only on merit and separately. A sponsored feature never obliges or buys later editorial coverage.

Can I pay to get featured on AsianPinay?

Independent editorial features are earned on merit, not paid. For guaranteed, scheduled placement choose clearly disclosed sponsored content.