Quick answer: A lifestyle press release on AsianPinay is a company-supplied announcement — a product launch, collection, opening or campaign in beauty, food, travel or culture — that we review, clearly label and publish to our Filipina lifestyle readers. Submit your press release to share your news.
Key takeaways
- What it is: a labelled, company-supplied lifestyle announcement.
- Best for: launches, openings, collections, events and campaigns.
- How to submit: send your release via our contact page.
- Disclosure: marked as company-supplied, separate from editorial.
- Cost: priced by scope — request current rates.
What a lifestyle press release is
A lifestyle press release is a formal announcement issued by a brand or organisation to share news with readers — a new beauty product, a restaurant opening, a travel offer, a fashion collection or a cultural event. Unlike a sponsored story, which tells your story at length, a press release leads with the news itself: what is happening, when, who is involved and why it matters to our audience. It is short, factual and focused on the announcement rather than on persuasion.
To submit a press release effectively, you want it in front of readers who actually care about your category rather than a generic wire that no lifestyle audience reads. Published to AsianPinay, your lifestyle news reaches an engaged Filipina and Filipino lifestyle audience already following beauty, food, travel and culture — which is where an announcement earns its attention.
What we publish
We consider announcements across all of our lifestyle categories, including:
- Beauty and skincare launches and collections.
- Food and beverage products, menus and restaurant openings.
- Travel offers, new routes, hotels and experiences.
- Fashion drops and lifestyle product news.
- Cultural events, campaigns and community initiatives.
What to include
A release we can publish quickly usually contains:
- A clear headline that states the news, not a slogan.
- The essential facts up top: what, who, when, where and why.
- A quote from a named spokesperson or founder.
- Accurate, verifiable details — dates, prices, locations.
- Images or a logo, and a contact for follow-up.
How to submit a press release
The submission process is quick and there is no obligation once you enquire:
- Prepare your release, leading with the news and the key facts.
- Send it via the contact page or [email protected], noting any embargo.
- We review for accuracy, clarity and suitability.
- We publish and label it as a company-supplied announcement.
When to send your announcement
Time your release to the news: a launch date, an opening, a collection going live or a campaign kicking off. Send it ahead with a clear embargo if you need coordinated timing, so it can be scheduled rather than rushed. Announcements work best when the news is genuinely new and the details are locked, so nothing needs correcting later — a release that has to be amended after publication costs more attention than it earns.
Press release vs sponsored content vs editorial
These three are easy to confuse, so here is how they differ on AsianPinay:
- Press release — your labelled, news-focused announcement. This page.
- Sponsored content — a longer branded story, clearly labelled.
- Independent editorial — our own coverage, decided by our team and never for sale.
Many brands pair a press release for the news with sponsored content for the fuller story, and cover both within a partnership.
Our standards
We publish releases that are accurate, relevant and suitable for a lifestyle audience, and we decline misleading claims or anything unsafe for our readers. Every release is clearly labelled as company-supplied, and we don’t sell undisclosed or disguised paid links inside announcements. These standards keep announcements trustworthy, which is what makes them worth publishing for both sides. A reader who knows our announcements are checked and clearly labelled pays more attention to them, and that attention is exactly what your news is competing for. Holding a consistent line on accuracy and disclosure is therefore not a hurdle for genuine brands but an advantage, because it keeps the whole channel credible.
Writing a headline and lead that land
The headline and opening lines do most of the work in a press release, so they deserve real care. A strong headline states the news plainly — what has happened and who it concerns — rather than reaching for a slogan or a pun that hides the point. The first paragraph should then deliver the essential facts quickly: the what, who, when, where and why, in that order, so a reader grasps the story even if they read no further. Everything after that adds colour and detail: a quote from a named spokesperson, the background that gives the news meaning, and the practical specifics a reader might act on. Resist the temptation to bury the announcement under marketing language; the news itself is what earns attention. If you are unsure whether your lead is clear, try reading only the headline and first sentence and asking whether they tell the whole story on their own.
What happens after you submit
Once your release reaches us, we read it for accuracy, clarity and suitability for our lifestyle readers. If anything is unclear or a key detail is missing, we will come back to you rather than guess, so it is worth including a contact who can answer quickly. When everything is in order, we schedule the release — respecting any embargo you have set — and publish it clearly labelled as a company-supplied announcement. We won’t rewrite your news into something it isn’t, but we may adjust formatting so it sits well on the page. If your story needs more room than a release allows, we will suggest sponsored content as the better fit. And if you have follow-up news later, you are always welcome to submit again; regular, genuine announcements are exactly what this route is for.
AsianPinay is an independent Filipina lifestyle publication with a named editorial team and published standards. Learn more via our about page, our team and editorial policy, and see how announcements are labelled in our advertising disclosure, in line with the FTC endorsement guidelines. Reach the press desk on our contact page or at [email protected].
Frequently asked questions
How do I submit a lifestyle press release?
Send your announcement and key facts via our contact page or [email protected]. We review, confirm timing, then publish and label it.
What kind of news can I announce?
Beauty, food, travel, fashion and cultural news — launches, openings, collections, offers and events.
How much does it cost?
It depends on scope and placement. Request current rates with a note on what you are announcing.
What is the difference between a press release and sponsored content?
A press release is a short news announcement; sponsored content is a longer branded story. Both are labelled.
Is a press release the same as editorial coverage?
No. A release is company-supplied and labelled as such. Independent editorial is our own and cannot be bought.
Do you accept embargoed releases?
Yes. Include the embargo date when you submit and we will coordinate timing.
Do releases include paid links?
We don’t sell undisclosed or disguised paid links. Any commercial link is disclosed and labelled.
Can you help write the release?
For a fuller treatment we can produce sponsored content; a standard release should arrive ready, with the key facts confirmed.
How much does lifestyle press release distribution cost on AsianPinay?
Pricing depends on format, placement and scope rather than a flat fee. Request current rates and turnaround via our contact page.
How do I write a lifestyle press release?
Lead with the news, include the essential facts and a named quote, keep it accurate and non-promotional, and add a contact for follow-up. Our team can edit your draft to our standard.
Is this lifestyle press release distribution or single-site publishing?
We publish your release to our lifestyle readership and can extend reach through a partnership or wider campaign — ask for current options.