Quick answer: Working with AsianPinay means partnering with a Filipina lifestyle publication on clearly labelled lifestyle advertising and lifestyle partnerships. Beauty, fashion, food and travel brands can reach our readers through disclosed placements while our independent coverage stays separate. Tell us about your brand to begin.
Key takeaways
- Who it suits: beauty, fashion, food, travel and consumer lifestyle brands and agencies.
- What we offer: lifestyle advertising, sponsored stories, brand partnerships and considered features.
- How trust works: our coverage and recommendations are never for sale; sponsored is always labelled.
- How to start: share your goals via our contact page and request a media kit.
- Costs: priced by format and scope — request current rates.
What working with AsianPinay looks like
AsianPinay covers the everyday world of Filipina and Filipino lifestyle — beauty and self-care, culture and family, life abroad for OFW families, travel around the Philippines and beyond, and food from the home kusina. Brands work with us because our readers arrive for that lifestyle content, not for advertising, which is exactly why a well-matched, clearly labelled placement lands. When we say “work with us”, we mean a genuine collaboration built around what our audience already reads and cares about, rather than an interruption bolted onto unrelated pages.
In practice that can be as light as a single labelled placement or as involved as a season-long plan across several formats. We start from your goal — awareness, a launch, a seasonal push, or steady presence — and match it to the sections and topics where it will feel natural. Every commercial arrangement is disclosed. We do not blur the line between a paid message and our own recommendations, and we don’t sell undisclosed or disguised paid links. That discipline is what keeps a partnership worth having, for your brand and for our readers alike.
Ways to collaborate
There is no single “right” way to work with us; the best choice depends on your goal, budget and timeline. The main options are:
- Lifestyle advertising: display and placement across relevant sections — see advertise.
- Sponsored content: a branded story told in your voice, labelled clearly — see sponsored content.
- Brand partnerships: a longer collaboration across a season or campaign — see partners.
- Press releases: announce a launch or news item — see press release.
- Guest contributions: writers can pitch through write for us.
Many brands combine two or three of these — for example a launch announcement, a sponsored story to add depth, and display placements for reach. We are happy to suggest a sensible mix once we understand what you are trying to achieve.
Who we work with
We are a natural fit for beauty and skincare labels, fashion and accessories, food and beverage brands, restaurants and kitchenware, travel operators, tourism boards, and consumer lifestyle products aimed at Filipina and Filipino audiences at home and in the diaspora. Agencies planning campaigns for these categories are welcome to approach us directly on behalf of clients, and we can work to a brief, a media plan or a simple set of objectives.
If you are unsure whether your brand fits, the simplest test is our content itself: browse the beauty, culture, travel and food sections and picture your product sitting naturally beside them. If it belongs there for a reader, it will usually work as a placement.
What a good brand fit looks like
The strongest collaborations come from brands whose products genuinely suit our readers’ lives — an affordable skincare routine that copes with a humid climate, a regional travel experience a family could realistically book, a food product someone would actually cook with at home. When the fit is real, a labelled placement reads as useful rather than intrusive, and that is when everyone benefits: the reader gets something relevant, and your brand is seen in a trusted, on-topic setting.
Conversely, a mismatch rarely performs, no matter how large the spend. We would rather tell you honestly that a product is not right for our audience than take a placement that will underwhelm both of us.
How the process works
Getting started is deliberately simple, and there is no obligation at the enquiry stage:
- Get in touch via our contact page with your brand, goals and rough timing.
- Request a media kit and current rates so you can plan against real formats.
- Agree the format — advertising, sponsored story, partnership or announcement.
- We produce and label the placement in line with disclosure rules.
- We publish and share it with our lifestyle readership.
What we will and won’t do
We will produce honest, clearly labelled placements that respect our readers, apply our house style so the work reads well, and give you a straightforward point of contact throughout. We won’t publish disguised advertising, invent audience figures or reach claims, or let payment influence our independent coverage. If a product isn’t right for our readers, we will say so rather than take a placement that won’t work for either of us. Setting those boundaries up front is what makes the collaboration reliable.
Getting the most from a placement
Whatever format you choose, a few habits help a placement work harder for your brand. Give us one clear message rather than a long list of features, so readers remember a single idea instead of none. Share good-quality images and any brand assets early, because strong visuals lift every format, from a display banner to a full sponsored story. Point us to a landing page that matches the message, so an interested reader arrives somewhere relevant rather than on a generic homepage that makes them work to find what they came for. Time your activity to when your audience is actually paying attention — a seasonal beauty push, a holiday travel window, or the run-up to a launch — rather than to your internal calendar. We are always glad to advise on any of this before anything goes live, because a placement that performs well is far more likely to bring you back, and repeat collaborations are what we are really building towards.
Working with our house style
Our readers come to AsianPinay for a warm, practical and honest voice, and placements land best when they respect that tone rather than fighting it. For sponsored formats, we will gently adapt supplied copy to our house style so it reads naturally on the page — clear British English, no overblown claims, and a focus on how something genuinely fits into a reader’s life. This isn’t about diluting your message; it is about making sure it is heard. Copy that sounds like the rest of the site earns trust, and trust is what turns a reader into a customer. If you have brand guidelines of your own, send them across and we will find the overlap between your voice and ours. The result is a placement that feels at home on AsianPinay while still being unmistakably yours, which is exactly the balance a good collaboration should strike.
AsianPinay is an independent Filipina lifestyle publication run by a named editorial team with published standards. You can read more about us on our about page, meet the people behind it via our team, review our editorial policy, and see how paid work is labelled in our advertising disclosure. All commercial placements follow the FTC endorsement guidelines. Reach the partnerships desk on our contact page or at [email protected].
Frequently asked questions
How do I start working with AsianPinay?
Send your brand details and goals through our contact page or email [email protected], and ask for the media kit and current rates. There is no obligation to proceed after an enquiry.
What kinds of brands do you work with?
Beauty, fashion, food, travel and consumer lifestyle brands and the agencies representing them, especially those relevant to Filipina and Filipino readers at home and abroad.
Will a paid placement affect your editorial coverage?
No. Our coverage and recommendations are never for sale, and sponsored work is kept separate and clearly labelled so readers can always tell the difference.
How much does it cost to work with you?
It depends on the format and scope. Request current rates and we will send options that fit your goals and budget.
Can agencies book on behalf of clients?
Yes. Agencies are welcome to plan and book lifestyle advertising or partnerships for their clients through our contact page.
Do you sell links?
No. We don’t sell undisclosed or disguised paid links. Any commercial placement is labelled in line with the FTC guidance.
Can writers contribute instead of buying a placement?
Yes. Writers can pitch a guest post through our write for us page, which is a separate, editorial route.
Do you offer one-off placements as well as long campaigns?
Yes. We handle single placements and longer partnerships alike, and can start small and scale up if the fit works.
How do I advertise or partner with AsianPinay?
Tell us your goal via our contact page and we will recommend the right mix of advertising, sponsored content, a partnership or a feature, with current options and rates.
Do you offer lifestyle sponsored content and advertising?
Yes — both, always clearly disclosed and kept separate from our independent editorial.